I noticed on a trip to the supermarket this week that Seventh Generation products have started appearing on shelves here.

Hailing from the US, a quick glance over some of their product range looks impressive. Covering a wider range than is normally seen from one manufacturer in the environmental line; there are baby products, household cleaners, laundry products and dish-washing items to name a few. And with one of this year’s goals for my family being to reduce the amount of chemicals in our home, their transparency about the ingredients they use is particularly welcome.

The company’s name is derived from the Great Law of the Iroquois that states, “In our every deliberation, we must consider the impact of our decisions on the next seven generations”.

Please go back and re-read that last sentence. Would I be right in thinking that’s the first time you’ve ever thought of your great great great great grand-kids?

The packaging goes on to say:

“every time you use a Seventh Generation product you are making a difference by saving natural resources, reducing pollution, keeping toxic chemicals out of the environment and making the world a safer place for this and the next seven generations.”

which is pretty much what we all should be striving for, no?

My only gripe (and it’s a small one), is that they’ve yet to update their packaging for the worldwide market; most of the environmental messages are US centric, and I can see this putting off some potential purchasers.

Currently I’ve found a couple of products from their “Free & Clear” range being stocked, but will definitely be looking out for more. We’ll post a review of some of the products when it’s time to restock the cleaning cupboard.

Do you have any experience with Seventh Generation products? Please tell us about it in the comments.